Charged Fleet Logo

EVs Need a New Business Model to Make a Dent in Emissions

Electric "vehicle-as-a-service" programs is one solution that would help meet goals around EV sales and adoption, making a significant dent in emission reduction.

by Paul Hirsch, Launch Mobility
March 31, 2022
EVs Need a New Business Model to Make a Dent in Emissions

Making consumer use of carsharing, rental, and subscription programs more accessible and an attractive alternative to EV ownership would provide a significant impact on shifting gas miles to electric.

3 min to read


Some are proclaiming this the "Year of the Electric Car," and the current environment may lead one to believe that EV sales are primed to accelerate. But the impact we want — significantly fewer gas miles — will elude us unless we adopt electric Vehicle-as-a-Service (VaaS) programs.

Factors are aligning to drive electric vehicle sales higher. The U.S. government is investing billions in charging infrastructure and battery development. The global response to Russia’s invasion of Ukraine demonstrates the geopolitical and supply side risks of our reliance on foreign oil. And yes, gas prices suck.

Ad Loading...

But the industry has a long way to go before electric vehicles make a dent in climate change or energy dependence. Last year, when supply chain issues slowed the supply of gas-powered cars, EVs still only accounted for 9% of global car sales. And even if EV sales were 100% of the market, the vast majority of vehicles on the road would still be spewing fossil fuel emissions.

Why? The vast majority of cars are not new! In fact, the average car is getting older. From 1971 to 2001, the average age of cars in the U.S. grew from seven years of age to eight. But in the 20 years since then, the average age jumped to nearly 12 years. Other parts of the world pose an even bigger problem, with less stringent emissions regulations and even older fleets than the U.S. (see Russia, 13.6 years, and Argentina, 17 years). To replace a gas-powered fleet at that rate will take far more time than we have.

What’s more, the average price of a new electric vehicle topped $50,000 last year. EVs today are luxury vehicles, and while automakers talk about a future of mass market electrics, cheaper models are not part of near-term product plans. Contrast that with the fact that vehicle age is inversely related to household income. That means the worst-emitting vehicles are owned by households that cannot afford to buy a new EV. Personal ownership alone does not offer the accessibility we need to reduce these “entrenched” fossil fuel miles.

VaaS provides a way to shift more miles from gas to electric without the barrier of buying a new, expensive EV. As we define it here, VaaS encompasses all the ways users can access personal transportation via alternatives to ownership — sharing programs, rentals, and subscriptions, for example. And accessibility is the key: the simpler it is to register, consume, and pay per use for an EV, the more likely it is that gas vehicle owners will switch to EVs for at least some of their miles. The more options we can offer to shift miles from gas to electric, the closer we can come to meeting our societal goals.

As an example, Uber has lined up EV offerings for its many drivers who need a vehicle to work on their platform. Uber has incentivized the use of EVs by collecting a surcharge for “Uber Green” rides and paying a portion to the driver. And because these vehicles are available on a short-term basis, drivers can easily switch from their existing gas-powered vehicles to a green vehicle. When gas prices surge, like they did after markets responded to Russia’s war, drivers are able to react quickly. Less gas; more electric.

Ad Loading...

In order to drive the shift away from petroleum-based fuel, we need solutions that can penetrate to the “entrenched” miles driven by vehicles that will be on our roads for years to come. This requires making clean fleets more accessible. The transportation industry needs to adopt VaaS en masse to accelerate the transition to EV miles, because the environment is not in a mood to wait.

About the Author: Paul Hirsch is CEO of Launch Mobility, a technology platform for mobility service operations. 

This article was authored and edited according to FF editorial standards and style. Opinions expressed may not necessarily reflect that of FF.

Originally posted on Automotive Fleet

Subscribe to Our Newsletter

More Electric Vehicles

An orange GreenPower motor company graphic with a chassis in the bottom right corner.
Electric Vehicles•by Amanda Huggett•October 20, 2026

GreenPower Plans 50 Electric Shuttle Buses for Mexico

GreenPower plans to build 50 electric shuttle buses for Mexico using its EV Star Cab & Chassis platform, partnering with local body builders to expand its market reach.

Read More →
White Rivian R1S SUV customized as the Ghostbusters Ecto-R1, featuring the Ghostbusters logo, red accents, roof-mounted equipment, and emergency-style lights.
Electric Vehicles•October 12, 2026

Who You Gonna Call? Rivian Turns Electric Vehicles Into Ghostbusters Rides

Rivian teams up with Sony Pictures for a Ghostbusters-inspired Halloween software update, complete with custom sounds, lighting effects, and a special Ecto-R1.

Read More →
Einride cabless autonomous electric truck operating outside an EASE Logistics warehouse in Marysville, Ohio.

Einride Electric Driverless Trucks Begin Daily Freight Operations in Ohio

Two cabless electric trucks are now moving freight between EASE Logistics facilities, putting autonomous EV technology into daily commercial operations.

Read More →
Ad Loading...
A FedEx truck driving on the road
Electric Vehicles•by News/Media Release•October 1, 2026

FedEx Orders 2,000 Harbinger Electric Trucks in $300 Million Deal

The Class 5 and 6 electric trucks are planned for delivery by the end of 2027 and will be deployed in FedEx pickup and delivery operations across the U.S. and Canada.

Read More →
Three Volvo leaders stand in front of a turquoise Volva truck
Electric Vehicles•by News/Media Release•September 23, 2026

Volvo Trucks’ Electric Range Named International Truck of the Year 2027

The award recognizes Volvo’s global heavy-duty electric lineup, while more than 750 VNR Electric trucks have accumulated nearly 37 million miles in U.S. and Canadian fleet operations.

Read More →
An electric truck is hooked upat a depot at night
Electric Vehicles•by Lauren Fletcher•September 21, 2026

How Republic Services Decides Where Its Next Electric Trucks Can Go

With 250 electric collection trucks now in service, Republic Services is learning that scaling electrification depends less on proving the vehicle and more on whether each site can support what comes next.

Read More →
Ad Loading...
A Charged Fleet graphic with a transparent rear-view background of a chargin Tesla
Electric Vehicles•by Faith Howell•September 16, 2026

EV Charging Use Is Outpacing Infrastructure Growth

ChargePoint’s 2026 Charging Forward Report points to rising charger use, higher-powered charging, commercial vehicle electrification, and energy-management technology. Here’s what fleets should know.

Read More →
Mark Holland headshot for 2026 leadership update
Electric Vehicles•by News/Media Release•September 10, 2026

EV Realty Names Henrik Holland President as Charging Platform Expands

The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.

Read More →
Three GreenPower Type A Nano BEAST electric school buses.
Electric Vehicles•by Elora Haynes•September 9, 2026

GreenPower Expands New Mexico EV Pilot With Larger Buses, V2G Testing

After logging more than 17,000 electric miles in the first year, New Mexico’s statewide pilot is moving into its second phase with larger vehicles, continued charging evaluations, and more.

Read More →
Ad Loading...
A black, white, and yellow Charged Fleet podcast logo with text over top
Electric Vehicles•September 4, 2026

Can EV-as-a-Service Help Fleets Scale Electrification?

Sustainability Partners CEO Adam Cain explains how matching EVs, charging infrastructure, and duty cycles can help fleets scale electrification.

Read More →