Charged Fleet Logo

EV Awareness Gap Slows Adoption

AAA's latest survey reveals that despite many Americans having interest in electric vehicles, when asked if most vehicles will be electric by 2029, only four in 10 said yes.

May 9, 2019
EV Awareness Gap Slows Adoption

Consumers are more likely to believe most new vehicles will be autonomous than electric by 2029, according to a AAA study.

Photo courtesy of Jaguar Land Rover.

3 min to read


AAA's latest survey reveals that despite many Americans having interest in electric vehicles, when asked if most vehicles will be electric by 2029, only four in 10 said yes. Yet a separate study AAA conducted earlier this year found that more than half of Americans believe that in this same timeframe, most cars will have the ability to drive themselves — a reality that is much less likely to happen.

AAA analysts concluded that, similar to other emerging technologies, a lack of knowledge and experience may be contributing to the slow adoption of electric vehicles despite Americans' desire to go green.

Ad Loading...

"Today, more than 200,000 electric cars can be found on roads across the country as almost every manufacturer sells them," said Greg Brannon, AAA's director of automotive engineering and industry relations. "But, like other new vehicle technologies, Americans don't have the full story, and that could be causing the gap between interest and action."

AAA's annual survey that tracks opinions regarding electric and hybrid vehicles found that while consumer interest remains steady, Americans may not have a solid understanding of electric vehicle performance, which may be giving consumers pause when it comes to considering electric for their next purchase.

For instance, electric vehicles, unlike those running on gas, do better in stop-and-go traffic because the car can recapture energy to charge the battery when decelerating. However, AAA's survey found that a majority of Americans (59%) were unsure of whether electric vehicles have better range when driving at highway or city speeds. This demonstrates that many consumers are not sure what to expect from an electric vehicle in two of the most common driving scenarios.

Although most Americans don't believe electric vehicles will be on the road in masses in the next 10 years, AAA did find that 40 million Americans say they would be likely to consider an electric vehicle for their next car purchase, with millennials leading the pack.

Concern for the environment and lower long-term costs remain the leading reasons to go green (74% and 56%, respectively). Previous objections to buying electric with regard to price and range anxiety continue to ease and have trended downward significantly:

Ad Loading...
  • Concern that there are not enough places to charge: down 11% from 2017

  • Concern about running out of charge when driving: down 11% from 2017

  • Higher cost of battery repair or replacement: down 8% from 2017

  • Higher purchase price: down 6% from 2017

"These vehicles are a big part of the future of transportation, since self-driving cars, when they do arrive, will likely be electric," Brannon said. "The difference, of course, is that electric vehicles are already here and with the advancements in style and range that have been made over the last few years, they have become an even more viable option for many Americans."

Editor's note: This story first appeared on Auto Dealer Today, a companion publication of Bobit Business Media.

Originally posted on Automotive Fleet

More Vehicle Research

Silver 2027 Toyota C-HR battery-electric SUV parked beside a lake with mountains in the background.

2027 Toyota C-HR Offers 287-Mile Range and Standard AWD

Toyota’s 2027 C-HR brings 287 miles of estimated range, standard all-wheel drive, and NACS fast-charging capability to the compact EV market. See what its mix of performance, cargo space, and everyday technology could offer business users.

Read More →
Green bar graphs showing quarterly increases and declines in EV sales volume
Hybridsby News/Media ReleaseJuly 10, 2026

New Vehicle Models Stabilize Electrified Market In Q2

But more credit goes to hybrids than to all-electric vehicles, as more buyers look for fuel-efficient alternatives amid high gas prices.

Read More →
Yellow Slate pickup truck on a platform.
Electric Vehiclesby Martin RomjueJune 26, 2026

Slate Debuts Colorful, Unique EV Models

A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.

Read More →
Ad Loading...
Yellow Slate Fastback on a raised platform in a warehouse.
Electric Vehiclesby Martin RomjueJune 25, 2026

Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets

Everything about this EV is counterintuitive and understated, making it stand out from the crowd.

Read More →
Vertical dark blue graphs showing new and used EV sales

Used EVs Strengthen Overall Electric Vehicle Market

The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.

Read More →
A schematic photo of a dark blue Mitsubishi Eclipse Sportback in a soft gray structural background evocative of a futuristic parking deck.

Mitsubishi To Debut All-Electric Eclipse Subcompact For North American Market

The 2027 Mitsubishi Eclipse Sportback is a small SUV that will go on sale by this fall.

Read More →
Ad Loading...
A chart showing average energy savings from using an EV.

EV Energy Savings Mount As Volatile Gas Prices Soar

Electric vehicle owners, including fleets, are saving increasing amounts by driving EVs instead of internal combustion engine vehicles.

Read More →
Graphic of a map of Europe with the Stellantis logo and a green EV charging cable, illustrating the automaker’s new affordable small electric vehicle project in Europe.

Stellantis To Build Smaller, Affordable EVs For European Market

Stellantis aims to expand access to urban EV mobility in Europe and address the decline in the smaller-vehicle segment.

Read More →
Chart comparing April new and used EV sales. New EV sales fell to 76,889 units while used EV sales rose to 42,080, according to Cox Automotive.

Used EV Sales Grow In April

While EV sales declined, used EV sales grew, as tighter inventory and rising prices reflected a more normalized pace for the EV market.

Read More →
Ad Loading...
Close-up of the 2027 Volkswagen ID. Buzz side window with quilted privacy shades and integrated side mirror camera parked outdoors.

The 2027 Volkswagen Lineup

Volkswagen recently released details on the 2027 lineup, which includes a variety of new features for the vehicles.

Read More →