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Nissan Sets Target of 40% EV Sales by 2030

To build on the success of the all-electric LEAF, now in its second generation, Nissan will offer the all-electric ARIYA crossover in 2022.

August 6, 2021
Nissan Sets Target of 40% EV Sales by 2030

The Nissan LEAF electric vehicle will lead the way toward a goal of 40% of all Nissan models sold in the U.S. to be all-electric by 2030.

Photo: Oregon D.O.T.

2 min to read


Nissan North America announced Aug. 6 it wants 40% of its U.S. vehicle sales to be all-electric by 2030, and plans to electrify more models in the years after until the automater can achieve carbon neutrality across all of it products and operations by 2050, according to a news release. The stated goal comes just days after Nissan announced a price cut for its 2022 LEAF electric vehicle.

“With more than a half-million pure EVs sold and more than five billion electric miles driven on roads around the world, we’re helping to lead the electric vehicle revolution,” said Jeremie Papin, chairperson of Nissan Americas, in the release. “Nissan is fully committed to doing our part toward building a cleaner, safer and more inclusive society for all.”

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To build on the success of LEAF, which is now in its second generation, Nissan will offer the all-electric ARIYA crossover in 2022. ARIYA combines all the acceleration and handling that an EV provides with a refined cabin and advanced technology to ease the driving experience.

As consumer adoption increases, ARIYA will be followed by even more all-electric models to give customers choices and help them find the vehicle to meet their individual daily needs.

“It is critical to have industry and government working together to advance consumer adoption of EVs, as well as the manufacturing and infrastructure support to get the next-generation of electrified mobility on the road,” Papin said. “First and foremost, we want more American consumers to enjoy the benefits of electrification: lower emissions, lower operating costs and a lot more fun behind the wheel.”

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