Videos
Running A Profitable Electric Rental Fleet
How do you successfully operate an all-electric rental car fleet? Whether you manage a rental fleet or another commercial fleet, this conversation offers practical lessons on deploying, operating, and scaling electric vehicles.
- The video interview focuses on the operational aspects and challenges of running electric vehicles within commercial fleets.
- Key insights are shared on scaling electric vehicle operations effectively for a profitable rental business.
*Summarized by AI
Operating an all-electric rental fleet remains uncommon, but Drive Joulez has built a business around EVs in two major U.S. markets. In this episode of The Off Peak, Martin Romjue speaks with founder Micah Bergdale about the company's business model, lessons learned, and what other fleet operators can take away from its experience.
Primary learning takeaways:
- Why Drive Joulez chose an all-EV fleet and how the business has evolved.
- How buying lightly used EVs can improve fleet economics by reducing depreciation.
- Factors used to determine the right mix of Tesla, Rivian, Lucid, GM and other EV models.
- How widespread adoption of the North American Charging Standard (NACS) has simplified operations.
- Why corporate and entertainment industry customers have become a key revenue source.
- How connected vehicle data and manufacturer APIs help monitor battery health and fleet performance.
- How in-vehicle navigation and AI are making charger discovery easier for drivers.
- Why customer education and brief onboarding improve the EV rental experience.
- Lessons learned from the broader rental industry's EV experience and practical advice for fleet managers evaluating electrification.
➡️ For the latest July cover featureon why chargers so often fail, check out:Why Charging May Never Be As Easy As Filling Up Gas | Charged Fleet
➡️ Charged Fleet Blog: Why EV Rental Fleets Should Stay Limited And Find Their Niche
➡️ Related Off-Peak Video: How To Manage An Electric Rental Fleet
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