On Sept. 8, the Jeep brand announced a comprehensive plan for its next generation of fully electric vehicles. Unveiled on Jeep's YouTube channel, the brand will introduce four all-electric SUVs in North America and Europe by the end of 2025. Jeep aims to have 50% of Jeep brand sales in the U.S. be fully electric by 2030, and 100% of European sales all electric by then.

Two fully electric SUVs – the new Jeep Recon and new Wagoneer, code name Wagoneer S – will arrive in North America and other regions around the world, while the all-new, all-electric Jeep Avenger will launch in Europe early next year.

North American Model Updates

Jeep is also building on the success of its best-selling PHEV Wrangler 4xe and the Grand Cherokee 4xe, and is developing an electrified product range to expanding its reach in North America.

“With the continuous expansion of the 4xe technology across our entire portfolio, we are redefining freedom and adventure in a way that only the Jeep brand can,” said Jim Morrison, head of Jeep brand North America. “By the end of 2025, our full lineup will be electrified, including four all-electric vehicles competing in the heart of the marketplace.”

The brand will also offer an all-new all-electric Wagoneer in the premium midsize SUV segment. In the large SUV segment, the Wagoneer models will deliver powertrains that target an estimated 500 miles of combined range, according to the announcement.

By 2030, the Jeep brand will offer a full range of new battery-electric vehicles (BEVs), with 50% of brand sales in the U.S. comprising EVs.

The All-New Jeep Recon

One of the first all-new electric SUVs that will launch in North America is the Jeep Recon, designed to be 100% Jeep 4x4 and zero emission. This SUV will be offered exclusively as a BEV, with off-road adventures in mind, including Jeep Selec-Terrain traction management system, e-locker axle technology, under-body protection, tow hooks, and off-road tires.

“The all-new, all-electric Jeep Recon has the capability to cross the mighty Rubicon Trail, one of the most challenging off-road trails in the U.S. and reach the end of the trail with enough range to drive back to town and recharge,” said Christian Meunier, Jeep brand CEO.

This global SUV will be displayed to the public next year, with production starting in 2024 in North America. Customers in the U.S. will be able to make a reservation for the new Jeep Recon BEV SUV in early 2023. The Jeep Recon will be sold in major markets around the world, including Europe.

The All-Electric Wagoneer 

The Wagoneer family is also set to grow with an all-new SUV. Code-named Wagoneer S, this EV SUV offers an aerodynamic design and standard 4x4 capability. This new, all-electric, global SUV will be offered exclusively as a BEV, targeting a range of 400 miles on a single charge, 600 hp and a 0-60 mph time of around 3.5 seconds. 

The Wagoneer BEV will also be displayed to the public next year and production will start in 2024 in North America. Customers in the U.S. will be able to make a reservation for this all-electric Wagoneer model in early 2023. It will be sold in major markets around the world, including Europe.

The Jeep Avenger to Arrive in Europe in 2023

In Europe, the Jeep brand has already made a big shift by offering only electrified SUVs in countries such as Germany and France. By the end of this year, 100% of the Jeep SUV portfolio will be electrified in almost all of the European markets, according to the brand's statement.

Jeep will introduce four zero-emission vehicles in Europe by 2025, with offerings in the main volume segments. All vehicles on sale in the region will be 100% electric by 2030.  

The first model is the all-new, all-electric Jeep Avenger, a compact SUV positioned under the Jeep Renegade. It will be produced in the high-efficiency plant in Tychy, Poland, with a targeted electric range of 400 kilometers.

“The all-new Avenger will offer Jeep brand capability that is rightsized for the European market,” said Antonella Bruno, head of Jeep Europe at Stellantis. “This modern, fun, and emotional SUV will appeal to a growing set of customers who are looking for a capable, compact, modern and all-electric Jeep brand alternative to the current players.”  

The Jeep Avenger will debut during the Paris Motor Show on October 17, with reservations opening for customers that same day. The all-new Jeep Avenger will arrive in showrooms in early 2023.

Jeep said it will reveal further 4xe plans at a later date.