Dive Deeper: Ram Revolution Program Provides Inside Look at EV Trucks
Geotab Study Reveals Electric Pickup Trucks Will Revolutionize EV Adoption
By analyzing de-identified data from 404,652 light-duty trucks, this EV Suitability Assessment showed potential for fleets.

Geotab set out to evaluate whether the current electric pickup models on offer have the required range capabilities needed for real-world fleet applications and if they would be economically viable.
Photo: Ford
In October 2021, Geotab conducted a fleet electrification study with Enterprise Fleet Management that analyzed over 91,000 of their vehicles. Using Geotab’s EV Suitability Assessment (EVSA), the study showed that they could replace up to 45% of the analyzed vehicles with EVs once electric pickup trucks entered the market.
In a new aggregated EVSA study, Geotab set out to evaluate whether the current electric pickup models on offer have the required range capabilities needed for real-world fleet applications and if they would be economically viable.
By analyzing de-identified data from 404,652 light-duty trucks (LTD-class 2, 2a, 2b) across the U.S. and Canada, this EV Suitability Assessment showed potential for fleets.
Fleet vehicles are often thought of as being pushed to the limits, for both utilization and workload. However, when examining actual vehicle usage solely based on daily range requirements, 76% of the trucks could be replaced with an EV and not run out of charge during the day. Half of the light-duty trucks analyzed never exceeded 280 miles (450 km) in a single day over the entire year and tended to stay well within the range capabilities of most electric pickup models entering the market.

In a new aggregated EVSA study, Geotab set out to evaluate whether the current electric pickup models on offer have the required range capabilities needed for real-world fleet applications and if they would be economically viable.
Photo: Geotab
With fleet electrification it’s not just about the range, the economics must make sense. For now, the electric pickups coming to market have a higher price tag compared to their gas equivalents. Fortunately for a fleet operator, it’s the total cost of ownership (TCO) that counts.
Pickup trucks are known for their high fuel consumption and subsequent fuel costs. Electricity is not only cheaper than fossil fuel alternatives, its price is more stable and predictable. This fact, along with the overall reduced maintenance costs resulting from fewer moving parts, means that EVs have a lower operating cost.
The question is – do the savings on fuel and maintenance offset the premium cost of the vehicle?
The answer depends on how the vehicle is used.
Geotab found that 45% of light-duty trucks used by fleets hit this ideal scenario over a seven-year service life. In fact, the study found that by electrifying those trucks deemed economically viable fleets could save an average lifetime savings of $4,000 per vehicle.
If fleets could access a $4,000 purchase incentive, 56% of trucks could go electric and save money over seven years. A rebate of $6,500 bumps this up to 62%.

If fleets could access a $4,000 purchase incentive, 56% of trucks could go electric and save money over seven years. A rebate of $6,500 bumps this up to 62%.
Photo: Geotab
EVs are generally more powerful than their internal combustion engine (ICE) equivalents. Ford announced that their electric F-150 Lightning delivers 563 horsepower and 775 lb.-ft. of torque. Rivian and GM have made similar statements, for their R1T and Hummer respectively, showcasing that electric pickups will have the power for more demanding use cases.
Electric motors and their battery packs take less space than a traditional engine. This means these EVs have more storage with a trunk at the front – sometimes referred to as a frunk.
Another benefit that sometimes gets overlooked is that EVs are significantly quieter than ICE vehicles. Studies have found that noise from vehicle traffic has various health implications, including stress and hearing loss. Truck drivers who have switched to electric have reported a better and safer work environment from reduced vibrations and noise.
Next, the weight distribution of the battery along the bottom of the vehicle, gives the truck a lower center of gravity. This provides EVs with better handling and more stability, even when the bed is empty.
Finally, most models have auxiliary power connections so you can charge power tools or equipment – without idling. Some models are equipped with up to 11 outlets, which combined can provide up to 9.6 kW worth of power. This allows the truck to become a mobile worksite and would be especially useful for construction or field service fleets.
Electric pickup trucks represent a huge opportunity for fleets. The models entering the market already meet over three-quarters of the nearly half a million analyzed vehicles’ daily driving requirements and represent cost saving opportunities. As their purchase price comes down, whether through a rebate or as a result of the falling cost of battery technology, they will become even more economically desirable.
Editor’s Note: This article was edited from a release written by Charlotte Argue, senior manager, fleet electrification at Geotab.
Originally posted on Work Truck Online
More Electric Vehicles

Electrify America Opens EV Fast Charging Station in Southern California
The large-format depot features 20 hyper-fast chargers capable of delivering 350 kilowatts and is backed by a powerful battery energy storage system.
Read More →
Charging Gaps That Impede Electric Fleets
Find out why charger breakdowns can be so misleading, costing fleets time, money, and usage.
Read More →
Inspiration Mobility Acquires Key Electrada Assets
Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
Lucid Adds Hands-Free Highway Driving, Software Updates To Gravity SUV
Hands-free drive assist makes highway driving more comfortable while keeping drivers attentive to the road.
Read More →
Harbinger Creates Hybrid-Electric Unmanned Vehicle Platform for Defense Use
The platform is based on the company's medium-duty plug-in hybrid chassis, which is also used in commercial vehicles.
Read More →
Mitsubishi To Debut All-Electric Eclipse Subcompact For North American Market
The 2027 Mitsubishi Eclipse Sportback is a small SUV that will go on sale by this fall.
Read More →
Turo Launches Electric Vehicles vs. Gas Trip Cost Calculator
New free tool helps travelers compare fuel and charging costs side by side before they book, aimed at more affordable summer road trips.
Read More →
EV Energy Savings Mount As Volatile Gas Prices Soar
Electric vehicle owners, including fleets, are saving increasing amounts by driving EVs instead of internal combustion engine vehicles.
Read More →
Hybrid Vehicle Collision Claims Hit Record High In Q1 As BEV Claims Flatten
The number of hybrids on the road is growing, indicating that overall electrification is evolving.
Read More →