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How To Manage An Electric Rental Fleet

Success boils down to practical, everyday business scenarios that apply the lessons learned from the first phase of EV adoption.

March 4, 2026

Electric vehicles are going through a difficult season, likely to last several years. Now that the start-up chapter of hype, idealism, and incentivizing has passed, success boils down to practical, everyday individual business scenarios free from mandates and interference. 

Bill Wallschlaeger and Martin Romjue on the title page of the Off Peak episode.

In Season 2 / Episode 4 of The Off-Peak, we hear from a Wisconsin rental fleet operator who is renting out 40 EVs. 

Credit: Charged Fleet

In Season 2 / Episode 4 of The Off-Peak, we hear from a Wisconsin rental fleet operator who is renting out 40 EVs. He will share insights on the following:

  • The importance of not buying too many EVs and ensuring they have a range of 300 miles or more for better usage.

  • Applying lessons learned about charging and rental car return policies to daily operations so customers build confidence in driving them.

  • How the shifting market picture on EVs underscores staying attuned to your local market, customer base, and fleet dynamics.

  • A need for a realistic plan, employee training, and customer education.

  • Addressing charging infrastructure and range anxiety to ensure successful EV adoption.


➡️For a complete walk-through of fleet electrification, check out this January cover feature: The Electrification Stack: Fleets of the Future, Today 

➡️ Charged Fleet Blog: Will EVs Reach ICE Parity?

➡️Related Season 1 Off-Peak Video: How Fleets Can Set Up Reliable EV Charging


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LEARN MUCH MORE!

➡️ The 2026 Fleet Forward Conference on Oct. 20-22 will be a hub of EV insights and information: https://www.fleetforwardconference.com/


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