Workhorse Group Inc. has named its VP of commercial development, Chris Nordh, who will focus on expanding Workhorse’s sales and support infrastructure.

Nordh previously led business strategy, product expansion and partnerships for Ryder as the company’s senior director of advanced vehicle technology and energy products, according to Workhorse. 

“Chris is a welcome addition to our leadership team, bringing extensive experience in scaling sales and support for Ryder and its many OEM partners, particularly in the EV field,” said Workhorse CEO Duane Hughes. “His deep advanced technology vehicle experience will be invaluable as we continue to build production of our C-Series 100% electric vehicles and expand our reach into new markets.”

Nordh has a background in leveraging the product and technology expertise of emerging EV OEMs, which the company said will be valuable in supporting Workhorse channel partners.

“I believe strong service and support solutions are instrumental in creating a satisfied and, therefore, repeat customer base,” said Nordh. “Workhorse channel partners include some of America’s leading commercial vehicle distributors and service providers, deserving of a comprehensive enablement platform.”