Volvo Cars displayed its new, fully electric Volvo EX30 model for the first time in North America at a gala event in New York City on July 24.

Available now to reserve in the United States, the 2025 Volvo EX30 starts at $34,950 (MSRP), enabling customers to get into an all-electric premium SUV for about the same price as an internal combustion engine-powered equivalent.

As the company’s first such SUV, the Volvo EX30 expands Volvo Cars’ growing lineup of electric vehicles to four models and will help capture growing demand for electric vehicles in a fast-growing segment.

The Volvo EX30, officially revealed in Milan last month, is designed to have the smallest carbon footprint of any Volvo car to date. It also embodies safety and convenience through cutting-edge technology and Scandinavian design.

 A long wheelbase, large wheels, and equal front and rear overhangs bring balance and refinement to the exterior. It’s distinctly electric, with a closed shield, and a digital rendition of the signature Thor’s Hammer headlights.

Five exterior colors, from cloud blue to moss yellow – the latter inspired by lichen growing on rocks along the Swedish west coast – give the EX30 added character.

The smallest Volvo SUV offers buyers two powertrain options:

1. For maximum range, the single motor extended range rear wheel drive variant gives customers an estimated range of 275 miles between charges.

2. For performance, the twin motor performance variant pairs the battery with an additional e-motor on the front axle. This all-wheel drive variant of the EX30 provides 422 hp and takes drivers from 0-60 mph in 3.4 seconds – the fastest-accelerating Volvo car ever.

The Volvo EX30 also complements the company’s sustainability ambitions. By tackling emissions across the vehicle’s entire production and lifecycle, as well as a considerate use of materials inside and out, Volvo managed to reduce the SUV’s total carbon footprint to less than 30 tons over 124,274 miles (200,000 km) of driving.

New Technology Requires New Techniques

To help educate potential buyers on electric vehicles, Volvo USA created the Volvo mobile studio, a traveling version of the company’s brick-and-mortar studios in New York, Los Angeles, Milan, Stockholm, and Shanghai. Attendees of the New York event had the opportunity to walk the mobile studio’s three interior lounge areas, listen to high-fidelity music from a Bowers & Wilkins sound system, and learn about electric vehicle technology.

The Volvo mobile studio is set to showcase the EX30, EX90 three-row SUV, and other electrified Volvo vehicles at Electrify Expo, North America's largest electric vehicle festival, through November 2023.