In collaboration with Google, Ford is launching the “F-150 Lightning: Strike Anywhere” visual experience for reservation holders, enthusiasts, and vehicle shoppers who want to discover more about the all-electric pickup.

A recent survey of F-150 Lightning retail reservation holders indicates nearly 80% have never owned a battery-electric vehicle before, while more than half have never owned a Ford. Research from Google and Ipsos show 58% of U.S. car shoppers considering a new vehicle in the next six months are considering purchasing or leasing a hybrid or fully electric vehicle, and 83% spend up to three months researching before buying.

Experience Lightning

F-150 Lightning: Strike Anywhere is a 3D and augmented reality experience that allows users to view and learn about a virtual F-150 Lightning truck in their own environment with a smartphone. Thirteen interactive animations inform them about key F-150 Lightning features, functions, and services, like the electric vehicle’s mega power frunk, battery range, interior connectivity, smart bed and towing capabilities, convenient charging solutions on the road and at home, and more.

Once users get acquainted with what F-150 Lightning offers, they can then have some fun by selecting their favorite color and trim package then placing an augmented-reality truck anywhere in their own environment – from their driveway to their jobsite.

F-150 Lightning: Strike Anywhere is available today on Android and iOS mobile devices in the United States. Customers can also experience it on Ford.com, as well as on social platforms including YouTube, Instagram, Snapchat and Reddit. The augmented reality experience is powered by Google Cloud.