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ELMS to Ship First Electric Last-Mile Delivery Vans Sept. 28

The electric van and truck maker hits key milestones as it prepares to move the first 1,000 Urban Delivery vans to its distributor. It also hires two executives.

September 25, 2021
ELMS to Ship First Electric Last-Mile Delivery Vans Sept. 28

Production started Sept. 20 on the ELMS Urban Delivery van, ready to  become the first commercial Class 1 EV in the U.S. market.

Photo: ELMS

3 min to read


Electric Last Mile Solutions, Inc. (NASDAQ: ELMS; ELMSW), a commercial electric vehicle company that makes last-mile delivery vans and trucks,  announced Sept. 22 it has received a binding purchase order for 1,000 units of its Urban Delivery van from its distribution partner, Randy Marion Automotive Group, according to a news release.

Productions of the Urban Delivery started on Sept. 20 with ELMS planning to ship its first units from its production facility in Mishawaka, Ind. on Sept. 28.

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“From the outset, we stated that our goal was to deliver the first commercial Class 1 EV to the U.S. market, and with the start of production this week we will achieve that milestone,” said ELMS CEO James Taylor in the release. “This order reflects the work that we do with our customers and sales channel partners to understand and meet their unique business needs.”

“There is no doubt that the commercial last mile delivery market is demanding electric vehicles and ELMS is leading the charge,” said Randy Marion, founder and CEO of Randy Marion Automotive Group. “The Urban Delivery vehicle has many use cases, including e-commerce transportation, utilities, telecommunications and other commercial vehicle applications.”

Rob Song is the new deputy CFO and Treasurer at ELMS.

Photo: ELMS

As the Urban Delivery rolls out to fleets, ELMS announced Sept. 24 it has added two executives to its leadership team. Rob Song was appointed as deputy chief financial officer and Treasurer bringing nearly 20 years of diverse finance experience to ELMS, spanning public company finances, investments, debt and equity capital markets and investor relations. Ron Feldeisen joined as chief revenue officer with 30 years of automotive, business-to-business and large enterprise sales experience.

Before joining ELMS, Song served as chief investment officer of CorePoint Lodging Inc., a publicly traded real estate investment trust. He previously was  involved in the planning and execution of capital markets activities for Alphabet, Inc. Song also spent eight years at Morgan Stanley in New York and Sydney, serving as Vice President of Investment Banking.

Ron Feldeisen is the new chief revenue officer at ELMS. His and Song's appointments bring extensive sales and financial experience to the ELMS executive leadership team as the manufacturer rolls out its first commercial EV to fleets.

Photo: ELMS

Feldeisen served in various executive sales and marketing roles before joining ELMS. As senior vice president of global sales and marketing at JR Automation, an automated manufacturing and robotics company, he played a key role in the company’s transformation to deliver software-based solutions. He also served as senior vice president of global sales and marketing for Joyson Safety Systems, a leading Tier 1 automotive safety supplier, recognized as one of the fastest-growing companies in its sector.

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“We continue to hire top talent to support our growth plans as we ramp up our production of the ELMS Urban Delivery, the first Class 1 commercial electric vehicle in the United States," Taylor said in a news release. "Rob and Ron bring diverse and extensive finance and sales knowledge to our team. Their leadership roles are crucial to execute our go-to-market strategy as we transition from a pre-revenue to revenue generating company."



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