Ram Truck has announced the Ram Revolution, an insider program that invites enthusiasts to join the brand on its journey to revolutionize the pickup truck market with the new Ram 1500 Battery Electric Vehicle (BEV) in 2024.

The Ram Revolution – including the new RamRevolution.com hub – provides consumers with a closer connection with the brand and its EV philosophy, meaningful updates with unique visuals and content, and an ongoing dialogue that will include the opportunity to provide input as Ram EV trucks are developed.

“Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can a gather meaningful feedback, understand their wants and needs, and address their concerns," Mike Koval Jr., Ram Brand CEO for Stellantis, said.

As part of the Ram Revolution announcement, the brand showcased images of a concept vehicle being developed with customer input to inspire the design of the upcoming Ram 1500 BEV.

With the Ram EV Revolution, the brand is debuting its Ram Real Talk Tour – a series of year-long conversations with consumers at various events to better understand what the next generation of Ram trucks and vans must do to meet their needs.

Ram will deliver fully electrified solutions in the majority of its segments by 2025, and a full portfolio of electrified solutions for all of its segments no later than 2030. The brand’s promise is to serve the next generation of Ram customers with a portfolio of products that delivers on their real-world demands.