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New Electric Vehicle Prices Dip in August

New entries including the Chevrolet Bolt EUV, the Ford Mustang Mach-E, and Volkswagen’s ID.4 helped drive down average EV prices.

September 14, 2021
New Electric Vehicle Prices Dip in August

Sales of the Chevrolet Bolt EUV contributed to an overall decline in average EV prices.

File photo: GM

1 min to read


While nearly every new vehicle segment recorded year-over-year growth in August 2021, electric vehicles (EVs) posted a price drop, according to a new report from Kelley Blue Book released Sept. 14. 

Notably, electric vehicle prices declined year-over-year in August. New entries including the Chevrolet Bolt EUV, the Ford Mustang Mach-E, and Volkswagen’s ID.4 helped drive down average electric vehicle prices from $57,346 to $49,938 year-over-year.

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Even the hyper-expensive Porsche Taycan was less so in August 2021. A year ago, the average buyer of the Porsche super electric was paying $152,509. Last month, the ATP fell to $123,371, a drop of 19% year-over-year. In contrast, sales of the Tesla Model Y – the best-selling EV in America – increased 3.7% year-over-year in August with an ATP of $58,966.

In the wider new vehicle market, prices hit another all-time high in August 2021, marking the fifth straight record-setting month. At $43,355, the average transaction price (ATP) for a new vehicle was up nearly 10% ($3,789) from one year ago in August 2020, and up 1.6% ($685) from July 2021.

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