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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherMay 23, 2019

Women in Fleet: Katie Keeton of Siemens USA

In her 16 years with Siemens USA, Keeton has developed a passion for people, a drive for involvement, and a push for growth.

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ArticlesCover Storyby Lauren FletcherOctober 5, 2017

Roundup of Class 1-7 Trucks for 2018

With 11 automakers to choose your light- to medium-duty trucks from for the 2018 model-year, Work Truck provides the need-to-know highlights to help you with your truck selection process. 

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Articlesby Lauren FletcherAugust 8, 2017

All About ICUEE: 'The Demo Expo'

The International Construction & Utility Equipment Exposition (ICUEE) is coming to Kentucky in October and promises to be the premier event for utility and contractor fleet professionals.

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Articlesby Lauren FletcherAugust 7, 2017

Benefits of Telematics in Vocational Truck Fleets

Optimizing productivity, reducing downtime, increasing efficiency, and ultimately keeping drivers safe are just a few ways a telematics solution can help benefit vocational truck fleets.

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Articlesby Lauren FletcherAugust 3, 2017

Telematics in Vocational Truck Fleets: Utility Operations

The utility fleet industry is very labor intensive and often must help during emergency situations or during times of severe weather. Telematics can help keep a utility fleet going where it needs to be.

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Articlesby Lauren FletcherJune 14, 2017

Truck Telematics: Beyond Asset Tracking

Most fleet managers know telematics is great for asset tracking, but there are many other underutilized components of a telematics solution that could be saving fleet managers time and money.

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Articlesby Lauren FletcherJune 13, 2017

11 Innovators in Telematics

The telematics industry is an integral part of today’s fleet landscape and there are a number of innovative people helping advance and improve the business.

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Articlesby Lauren FletcherApril 10, 2017

ELD Solution Spotlight

To help you navigate the abundance of ELD solution providers, Work Truck magazine assembled a solution spotlight with details and information on several options.

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Articlesby Lauren FletcherAugust 24, 2016

Innovative Truck and Van Upfits

Rarely does one-size-fit-all in vehicle spec’ing and truck and van upfits are case-in-point. Manufacturers work to stay one step ahead of fleet needs with constant improvement and new product advancements.

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Articlesby Lauren FletcherJune 22, 2016

Drones are Delivering the Future

Drones are popping up everywhere, including in package delivery fleets. Workhorse Group is currently in the testing phase with its drones for use with the company’s electric delivery trucks.

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