In August 2017, Hurricane Harvey flooded parts of the City of Houston, destroying hundreds of fleet vehicles. Since then, the fleet has rebuilt itself and made strides in achieving a newer, greener, and better-utilized fleet.
What Are Challenges to Green Rental Cars?
While carving a niche through eco-friendly car rentals, these companies face numerous challenges, such as higher initial costs and keeping rates competitive to worrying about fluctuating fuel prices and competition from the majors.