Ford's investment into electrified vehicles, along with trucks and SUVs, is paying off. Electrified vehicles hit a new record sales start, trucks reported best retail start in 13 years, and SUVs posted best first quarter retail sales since 2001, according to an April 1 company press release.
▪ Driven largely by the fully electric Mustang Mach-E and F-150PowerBoost Hybrid, Ford’s electrified vehicle sales increased 74.1% to a new record sales start, with 25,980 vehicles sold.
▪ First quarter sales of the fully electric Mustang Mach-E totaled 6,614 vehicles, with days-to-turn of just seven days.
▪ F-150 PowerBoost Hybrid sales jumped 110% in March compared to February making March its best sales performance since launch. Ford sold 7,176 F-150 PowerBoostHybrids in the first quarter, with 3,949 sold in the month of March.
▪ Ford’s first-quarter retail sales were up 23.1%, selling above both 2020 and 2019 first-quarter results. Retail truck and SUVs were up 87,883 over a year ago, fully offsetting the retail lossof 13,688 from the discontinuation of cars. Combined retail trucks and SUV sales were up 30.8% providing Ford with its best first-quarter performance since 2007.
▪ F-Series had its best start in 15 years – retail sales up 24.5%. Sales of America’s best-selling truck, Ford F-Series, totaled 203,797 vehicles in the first quarter. Thanks to the all-newF-150 and F-150 PowerBoost, F-Series retail share expanded an estimated three percentage points in the full-size pickup segment.
▪ Ford brand SUV retail sales up 37% – its best start since 2001, on strong new product introductions. Both Bronco Sport and Mustang Mach-E totaled 29,970, with March representing the strongest sales month to date. Combined retail sales of Bronco Sport and Mustang Mach-E are up 38.3% over February, while Escape retail sales were up 49.9%.
▪ Lincoln SUVs had their best retail sales start in 20 years. Navigator retail sales up 26.6%, Corsair achieved new firstquarter sales record, with sales up 26.4%.